ALLPWR Consulting has worked with some of the biggest events and names in entertainment and music.
Case Studies
Texas Southern University
Growing your audience.
Texas Southern University (TSU), a historically Black college/university (HBCU), was participating in the national Juneteenth celebration and wanted to expand it in Houston, Texas. TSU, a beacon among Black colleges across Texas, wanted to grow and expand the audience for their events.
Event Consulting Services
AllPWR Consulting created a marketing strategy that provided the most cost-effective way to reach the largest audience possible by developing a network of entities with similar needs. Each city had the same dilemma of expanding their market and growing the event. This strategy included research to develop an accurate list of events planned for the 2022 celebration. TSU and the other event sponsors cross-promoted and advertised and created shared audiences across Texas.
Results:
This strategy provided TSU an opportunity to consolidate the national Juneteenth celebration across the entire state of Texas, expanding into other markets and growing the audience across cultures. The statewide calendar of events strategy developed a broader sponsor base, grew mutually beneficial statewide partnerships, and created continuity across the state.
City of San Antonio
Black History Month
Mayor Henry Cisneros, City of San Antonio, hired a multi-discipline consortium of individual companies to develop a Black History Month project.
Marketing, Advertising/Project Management
All PWR Consulting provided marketing, advertising, and public relations for the project.
Results:
The result was a calendar of events with over one hundred participants and multi-media coverage of the Black History Month in San Antonio. In the following four years, All PWR Consulting took over project management for Black History Month in San Antonio, eventually expanding the project statewide. In 2009, the Texas Black History Month project launched the celebration at the Bob Bullock Texas State History Museum in Austin, Texas.
Carver Community Cultural Center
Extending your reach
The center is at the heart of San Antonio, Texas, creating dynamic and culturally centered entertainment experiences for a broad audience. The Center had a strict advertising and marketing budget for the season.
Marketing, Advertising, and Public Relations Services
All PWR Consulting provided advertising and marketing for the 2005-2006 season of the Carver Community Cultural Center. The Center had a strict advertising and marketing budget for the season.
Results:
All PWR launched the season, designed a strategic marketing approach for each music or dance event, and assured a successful profitable season. The calendar involved ten events, including Chick Corea, Diane Schuur, and Audra McDonald, in venues from six hundred people onsite to five thousand people offsite.
Fort Sam Army Base Club-Base Entertainment
A Military Connection
This entertainment facility was a 2500 capacity multi-purpose venue which required an updated marketing strategy to draw the military and civilian populations of San Antonio.
Marketing, Advertising, and Event Promotion
All PWR Consulting designed an extensive plan to provide a wide variety of weekly entertainment for an initial 13-week period. What followed was the first annual military/civilian media contract in the history of San Antonio’s military communities. Live concerts and events with nationally known celebrities and comedians were frequently highlighted. A series of promotional activities kept the facility performing at high capacity.
Results:
The culmination of our efforts was on display for all the City of San Antonio to see during the NBA All-Star games, where a birthday celebration for Michael Jordan was held to a capacity crowd of over 10,000 people.
MLK Jr. Celebration
All Media Coverage
In 2009, Harry Belafonte provided the keynote address for the Martin Luther King Jr./Dell celebration in the City of Austin,Texas. Ronald Price provided public relations support, including coordination of all media coverage, interviews, scheduling, and photograph opportunities.
Inaugural City of San Antonio MLK Day March and Celebration
Marketing and Advertising Services
In 1987, Mayor Henry Cisneros, of the City of San Antonio, appointed a diverse commission of professionals to develop the first city-wide MLK March and celebration in San Antonio, Texas. Ronald Price was appointed to the marketing team. The team produced Rosa Parks and Carl Lewis as the Grand Marshalls of the parade, which resulted in over 75,000 participants and national media coverage on all major networks. In 2021, the 40th anniversary of the MLK March drew over 400,000 participants and is currently recognized as the largest MLK March in the United States.
